T. – Tell Your Story
When it comes to your competition, how do you handle yourself during a sales call? Have you bashed them? Do you exaggerate your company? Do you argue or debate with a prospect why they should do business with your company rather than your competitor?
Tell your customer the story that no one else can tell. Find your WHY then focus on that. When you do that, you won’t go wrong.
Find Your Why
Ditch the Elevator Sales Pitch
Abandon the ABC Approach
Utilize the T.R.U.S.T. Process


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